who we are

  • A woman with long brown hair wearing a red sports tank top and matching red workout leggings, smiling at the camera against a textured brown background.

    Jackie Hinton (Chair)

    Good Body Pilates

  • A woman with long, wavy, light brown hair smiling and looking at the camera, wearing a white lace top and pearl earrings, against a dark background.

    Vicki Galvan (Vice Chair)

    Broker | Residential & Commercial Real Estate. 

  • This image appears to be a default or placeholder profile picture of a person, featuring a gray silhouette of a male head and shoulders against a light background.

    Meredith Bull (Board Member)

    Infuse Wellness

  • This is a silhouette of a person's head and shoulders with a plain background.

    Heidi Dedrick (Merchant Engagement Coordinator)

  • Silhouette of a person's head and shoulders against a plain background.

    Mike Garrett (Board Member)

    Lunetta

  • A close-up portrait of a middle-aged man with short dark and gray hair, wearing a dark button-up shirt with a pattern of small, colorful guitars, standing against a background with a guitar and a red object.

    Tom Zehnder (Board Member)

    McCabe’s Guitar Shop

  • A woman with wavy, light brown hair smiling while wearing a purple sweater.

    Adriana (Board Member)

  • A man with short brown hair and a beard, wearing a gray hoodie and a white T-shirt, sitting outside a restaurant with lace curtains and a sign that reads 'LUSEING & POTATO' in the window.

    Justin Hinton (Resident Board Member)

what we do

Hi There!

We’re the PICO Improvement District – the team that brings you street banners, landscaped medians, support for Shakespeare in the Park, a Homespun Holiday, and, yes, this website. We help murals get painted, beautify the streets and work with all sorts of community members – from small businesses to residents to property owners, Virginia Park to City Council, and many, many more – all to keep up that special Pico shine.

We are a non-profit mutual benefit corporation founded in 2000 and funded by Pico merchants, with two main purposes: to collectively promote the merchants whose businesses front on Pico (from Centinela to the beach), and to encourage and foster good relationships between the merchants and the local residents. We work to enhance the neighborhood and amplify PICO’s creative and innovative vibe. If you’re a business with an address on Pico in Santa Monica, you are already a member! We’re here to support you. 

Questions about Pico? Interested in attending our Monthly Meetings on the second Wednesday of each month, or volunteering at events? Contact us. We’re on it!

WHAT IS A BID?

A Business Improvement District (BID) is a partnership in which business owners make a collective contribution to the maintenance, development and promotion of their commercial district. Funds to pay for BID programs and services are generated from businesses owners. Santa Monica BIDS annually invest in services that revitalize neighborhoods and catalyze economic development.

Find more information on Santa Monica districts.